Module 6 Overview

After successfully completing this learning module, students will be able to:

11.1 The Marketing Concept 412

11.2 Creating a Marketing Strategy 415

11.3 Developing a Marketing Mix 419

11.4 Buyer Behavior 423

11.5 Market Segmentation 427

11.6 What Is a Product? 433

11.7 Creating Products That Deliver Value 437

11.8 The Product Life Cycle 441

11.9 Pricing Strategies and Future Trends 444

11.10 Trends in Developing Products and Pricing 448

Chpt 12

12.1 The Nature and Functions of Distribution (Place) 461

12.2 Wholesaling 466

12.3 The Competitive World of Retailing 468

12.4 Using Supply Chain Management to Increase Efficiency and Customer Satisfaction 473

12.5 Promotion Strategy 474

12.6 The Huge Impact of Advertising 478

12.7 The Importance of Personal Selling 480

12.8 Sales Promotion 483

12.9 Public Relations Helps Build Goodwill 488

12.10 Trends in Social Media 489

12.11 Trends in E-Commerce 491

To meet the learning outcomes in this module, students are expected to complete the following:

Read Chapters 11 and 12
Watch Quicktake video 6
Post in Discussion Board 6 (original post by Wednesday night, peer reply by Friday night, follow-ups by Sunday night)
Chapter homework Chpt 11 and 12
Quiz 6 (Chpt 11 and 12)